The Business Case Agent helps you answer it. It reads everything Minoa already knows about the deal (call transcripts, CRM context, discovery notes, and your company’s value framework) and hands you a working draft of the value story. Instead of starting from a blank page, you start from something close and shape it into your customer’s language. There’s a lot you can do with Minoa to showcase the value story to your customer across the customer journey. The Business Case Agent helps you move faster. It builds dynamic, defensible value stories and business cases that win deals and show your customers the value you delivered.
In the video above, you’ll see a few examples of how you can use the Minoa Business Case Agent.
Why use Minoa’s Business Case Agent?
The value story and calculations are grounded, not generated. The agent builds from your value framework, your positioning, and your validated benchmarks, so every number carries its provenance and holds up in front of your customer’s finance team.The agent is grounded in your value framework and how your company sells and your company’s positioning, so the numbers are defensible and the story is yours.What you can do with it
- Draft a full case from deal context. No blank page, no starting from a spreadsheet.
- Build and edit use cases and calculations. Including custom ones, in plain language.
- Manage the commercials. Add pricing and calculate/adjust the ROI.
- Rewrite the story. Regenerate or refine the value story. Personify the story for a particular stakeholder.
- Pull in proof. Ask for a relevant customer story and the agent will search for one.
- **Audit the numbers.**Ask the agent to walk you through the use cases, calculations inputs, or confirm the logic before you present.
- Upload additional context. Add files/transcripts and instruct the agent to do something with
- Prep for a call: Ask the agent to help walk you through the best way to present the business case to your customer
- Create different scenarios: Ask the agent to create different scenarios, such as
- Crawl, Walk, Run Options
- Conservative, Moderate, Optimistic
- Different upsell scenarios
- Different renewal scenarios
- Value Realized scenario
- Add a timeline: Show phased approach of rollouts.
Check back here as we’ll continue to add videos and additional recipes of how the agent can help you create dynamic and robust business cases and value stories.
A few things worth knowing
- You’re still in control. Everything the agent does is editable, and nothing reaches your customer until you say so.
- Correct it in the moment. If something looks wrong, tell the agent directly. It adjusts.
- Your framework governs it. The agent can only work within the use cases and quantification logic your team has defined.