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Minoa helps you build business cases your buyers help write, and prove the value you promised once the deal closes. These docs come in two halves. The Documentation tab explains what each part of the product does. Recipes — this tab — are the other half: what to do when you’re walking into a first call, a pricing conversation, or a renewal, and you want the product to earn its keep in the next hour. Each one is a complete play, including what to say and why the order matters.
New here? Start with Building a Basic Business Case. It’s the path everything else builds on.

Create assets for customers

Building the artifacts you put in front of a buyer.

Building a Basic Business Case

End to end, from finding your deal to sharing a case your champion can defend.

Prospect a New Account

Turn outside-in research into a first-call hypothesis worth testing.

Create a Value Hypothesis

Generate and share the qualitative value story, before the numbers.

Work Your Deal from the Deal Page

Documents, signals, and context in one place — and which to reach for when.

Run the value conversation

The plays you run in the room.

Run Deeper Discovery

Lead with a number and let your buyer correct it. Correction beats interrogation.

Introduce Value Before Price

Make the pricing conversation about funding a return, not shrinking a number.

Prove Value to Existing Customers

Walk into check-ins, QBRs, and renewals with the number instead of the anecdote.

Codify value selling in your organization

Admin work that makes every seller faster.

Create a Custom Calculation

Build a calculation from scratch to quantify value your own way.

Update Your Value Framework with Your AI Agent

Add use cases and tune calculations from a chat, with a review step before publish.

Pull Live Data into Your Business Case

Sync warehouse values onto your inputs and replace projections with real numbers.

Set Up Baseline Surveys

Build templates your reps can send in a minute, so cases run on customer numbers.

For your buyer

Viewing a Business Case Shared with You

Written for the person on the other side of the deal — send them this link.

Looking for something else

Value Intelligence

Use cases, properties, and ROI controls for your organization.

Business Case Features

Scenarios, sharing, exports, and everything inside a business case.

Value Realization

Track milestones and prove realized value after the deal closes.

Analytics

Trends, win rates, and ROI across your pipeline.

Integrations

Salesforce, HubSpot, call recorders, MCP, SSO, and data platforms.

Full-Cycle Value

The thinking behind all of this, from first website visit to verified outcome.
Can’t find what you’re looking for? Use the search bar above or contact our support team at support@minoa.io