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Minoa integrates with HubSpot to automatically sync your deals, companies, and contacts. Deal data flows from HubSpot into Minoa, and business case data flows back to HubSpot as custom deal properties.

What Gets Synced

Deals

Become Minoa Opportunities with all key fields: name, stage, close date, value, and description.

Companies

Become Minoa Accounts, linked to their associated deals.

Owners

HubSpot owners are automatically matched to Minoa users by email address.

Deal Field Mapping

HubSpot PropertyHubSpot FieldMinoa Field
dealnameDeal NameOpportunity Name
amountAmountValue
closedateClose DateClose Date
dealstageDeal StageStage
hs_is_closed / hs_is_closed_wonClosed Won/LostStatus
descriptionDescriptionDescription
hubspot_owner_idDeal OwnerOwner
createdateCreate DateCreated At
deal_currency_codeCurrencyCurrency Override
Deals must be associated with a company in HubSpot to sync. Deals without company associations are skipped during sync.

User Matching

Minoa automatically maps HubSpot owners to Minoa users by matching email addresses. When a deal syncs:
  • If the deal owner’s email matches a Minoa user, that user becomes the opportunity owner
  • If no match is found, the deal still syncs—you can configure a fallback owner or manually assign it

Setting Up the Integration

Prerequisites

  • Admin access to your HubSpot account
  • Admin or Integration permissions in Minoa

Connect HubSpot

1

Go to Integrations

In Minoa, navigate to SettingsIntegrations.
2

Select HubSpot

Click Connect next to the HubSpot integration.
3

Authorize

You’ll be redirected to HubSpot to grant Minoa access. Sign in and click Connect app.
4

Done!

Return to Minoa—your deals will start syncing within minutes.
Once connected, Minoa syncs automatically every 5 minutes. No manual action required.

Configuring Deal Co-Owners

HubSpot deals often have multiple people working on them. Minoa can pull in a co-owner from a custom deal field—useful if your team uses a “Sales Engineer” or “Technical Contact” field in HubSpot.
1

Open Integration Settings

Go to SettingsIntegrationsHubSpotConfigure.
2

Select a Co-Owner Field

Choose from the dropdown of user-reference fields available on your HubSpot deals.
3

Save

Click Save. Future syncs will populate the co-owner on matching opportunities.
Good candidates for co-owner fields include “Technical Owner,” “SE Assigned,” or any custom user field your team uses.

Sync Behavior (HubSpot → Minoa)

Automatic Sync

  • Syncs run every 5 minutes
  • Only deals modified since the last sync are processed (incremental sync)
  • Large datasets are processed in batches across multiple sync runs

Manual Sync

Need data immediately? You can trigger a sync from SettingsIntegrationsHubSpotSync Now.

What Happens During Sync

  1. Deals are fetched with their associated companies
  2. Companies are created as Minoa Accounts (or updated if they exist)
  3. Deals become Minoa Opportunities linked to those accounts
  4. User mapping matches HubSpot owners to Minoa users by email
Deleting a deal in HubSpot does not automatically delete the opportunity in Minoa. This is intentional—it protects your business case work from accidental CRM changes.

What Gets Written Back

When you build a business case in Minoa, selected data automatically syncs to HubSpot as custom properties on the associated Deal. These properties are grouped under a “Minoa” section on the Deal and are only populated for deals that have a Minoa business case. For all other deals, the fields remain empty.
HubSpot Property IDDescriptionValueFormat
business_case_nameBusiness Case NameBC name (falls back to opportunity name)Text
total_annual_benefit_minoaTotal BenefitTotal benefit for contract durationNumber (2 decimal places)
roi_minoaROIROI multipleNumber (1 decimal place)
summary_minoaSummaryPrimary scenario descriptionText
use_cases_minoaUse CasesPrimary scenario use case namesComma-separated text
external_collaborator_count_minoaExternal CollaboratorsCount of accepted external collaboratorsInteger
minoa_link_minoaMinoa LinkDirect link to the business case in MinoaURL
last_modified_minoaLast ModifiedDate of last syncDate (YYYY-MM-DD)
Your HubSpot admin must create the custom deal properties before business case data can sync. If you are connecting HubSpot for the first time, write permissions are included automatically. Existing integrations will need to re-authenticate to grant the additional write scope.

Sync Direction

The HubSpot integration supports two-way sync for business cases: deal data flows from HubSpot into Minoa, and Minoa business case data flows back to HubSpot as custom deal properties.
This means:
  • New deals in HubSpot → appear in Minoa
  • Updated deals in HubSpot → update in Minoa
  • Minoa business cases → sync to HubSpot deal properties
  • Other changes in Minoa (like currency or opportunity name) → do not sync to HubSpot
HubSpot remains the source of truth for core deal data. Minoa only writes business case metrics to custom properties.

Troubleshooting

Check company associations. Deals must be linked to a company in HubSpot. Go to your deal in HubSpot and ensure it has an associated company.Wait for the next sync. Syncs run every 5 minutes. Check back shortly or trigger a manual sync.
User mapping relies on email matching. Make sure:
  • The HubSpot owner’s email matches their Minoa user email exactly
  • The Minoa user has been added to your workspace
Check SettingsTeam to see your Minoa users.
OAuth tokens occasionally expire. To reconnect:
  1. Go to SettingsIntegrationsHubSpot
  2. Click Disconnect
  3. Click Connect and re-authorize
This refreshes your authentication without affecting historical data.
Minoa processes HubSpot data in batches to stay within API limits. For large HubSpot accounts (10,000+ deals), the initial sync may take several sync cycles to complete. Incremental syncs after that are much faster.

Disconnecting the Integration

If you need to disconnect HubSpot:
  1. Go to SettingsIntegrationsHubSpot
  2. Click Disconnect
  3. Confirm the action
Disconnecting stops all syncing. Your existing Minoa opportunities and accounts remain—they just won’t receive updates from HubSpot.

Security & Permissions

Minoa requests the following HubSpot scopes:
  • crm.objects.companies.read — Read companies and their properties
  • crm.objects.contacts.read — Read contacts for user matching
  • crm.objects.deals.read — Read deals and their properties
  • crm.objects.deals.write — Write business case data to deal properties
  • crm.objects.owners.read — Read owner information for user mapping
  • crm.schemas.deals.read — Read deal property schemas (for co-owner field configuration)
  • oauth — OAuth token management
Business case data is written to custom properties on the Deal object. We do not modify your existing standard deal fields, contacts, or companies.